{"id":7488,"date":"2026-02-07T11:40:21","date_gmt":"2026-02-07T06:10:21","guid":{"rendered":"https:\/\/meetinsrilanka.com\/?post_type=event&p=7488"},"modified":"2026-03-31T10:03:21","modified_gmt":"2026-03-31T04:33:21","slug":"sri-lanka-strengthens-its-mice-presence-at-otm-2026-mumbai","status":"publish","type":"event","link":"https:\/\/meetinsrilanka.com\/fr\/event\/sri-lanka-strengthens-its-mice-presence-at-otm-2026-mumbai\/","title":{"rendered":"Sri Lanka Strengthens Its MICE Presence at OTM 2026, Mumbai"},"content":{"rendered":"\n

Sri Lanka Convention Bureau (SLCB) successfully marked its presence at Outbound Travel Mart (OTM) 2026, India and Asia\u2019s leading travel trade exhibition, held from 5\u20137 February 2026 at the Jio World Trade Centre, Mumbai.
Participating as a Co-Exhibitor alongside the Sri Lanka Tourism Promotion Bureau (SLTPB), SLCB showcased Sri Lanka as a preferred destination for Meetings, Incentives, Conferences and Exhibitions (MICE).
Over the three days, SLCB engaged in fruitful discussions with leading Indian travel trade partners and associations, exploring collaborative opportunities to further promote Sri Lanka\u2019s MICE tourism sector. Meaningful interactions with TAAI and TAFI highlighted strong potential to deepen industry ties between India and Sri Lanka.
Parallel to OTM, SLTPB hosted a Tourism Networking Programme attended by over 150 Indian travel trade invitees. Prof. Ruwan Ranasinghe, Honorable Deputy Minister of Tourism, graced both OTM and the networking event. The Chairman, SLCB, addressed the gathering, outlining Sri Lanka\u2019s growing opportunities in MICE tourism and destination weddings.
The Chairman, SLCB also participated as a panelist at the OTM Forum on \u201cBeyond the Usual: Mapping Where Indian Travelers Will Go Next\u201d, sharing insights on emerging travel trends and Sri Lanka\u2019s value proposition.
Sri Lanka Tourism officials further strengthened diplomatic and industry engagement by attending the 78th National Day celebration organized by the Sri Lanka Consulate General in Mumbai.
A high-level discussion with SriLankan Airlines, the Honorable Deputy Minister of Tourism and the Chairman, SLCB focused on boosting arrivals from Western India, targeting high-yield segments, incentive travel and weddings, aligned with Sri Lanka\u2019s national development priorities.
\ud83c\uddee\ud83c\uddf3 India remains Sri Lanka\u2019s largest source market, contributing 22% of total arrivals. According to SLTDA statistics, 531,511 Indian tourists visited Sri Lanka in 2025, marking the highest-ever Indian arrivals in history\u2014a significant milestone for Sri Lanka\u2019s tourism sector.
With India identified as a priority MICE market in SLCB\u2019s annual marketing plan, Sri Lanka continues to position itself as the destination of choice for incentive travel, conferences and world-class events.
\u2728 Sri Lanka is ready to host India\u2019s next big meeting.<\/p>\n\n\n\n

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Sri Lanka Convention Bureau (SLCB) successfully marked its presence at Outbound Travel Mart (OTM) 2026, India and Asia\u2019s leading travel trade exhibition, held from 5\u20137 February 2026 at the Jio World Trade Centre, Mumbai.<\/p>\n","protected":false},"featured_media":7489,"template":"","event-type":[81],"class_list":["post-7488","event","type-event","status-publish","has-post-thumbnail","hentry","event-type-past-event"],"_links":{"self":[{"href":"https:\/\/meetinsrilanka.com\/fr\/wp-json\/wp\/v2\/event\/7488"}],"collection":[{"href":"https:\/\/meetinsrilanka.com\/fr\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/meetinsrilanka.com\/fr\/wp-json\/wp\/v2\/types\/event"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/meetinsrilanka.com\/fr\/wp-json\/wp\/v2\/media\/7489"}],"wp:attachment":[{"href":"https:\/\/meetinsrilanka.com\/fr\/wp-json\/wp\/v2\/media?parent=7488"}],"wp:term":[{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/meetinsrilanka.com\/fr\/wp-json\/wp\/v2\/event-type?post=7488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}