Business,MICE and Leisure Travel Mart (BLTM) | SLCB

Business,MICE and Leisure Travel Mart (BLTM)

Sri Lanka Convention Bureau makes successful participation at BLTM 2020

Sri Lanka Convention Bureau (SLCB) successfully participated in its first trade fair for the year 2020 at Business/MICE and Leisure Travel Mart 2020 (BLTM) which was held at Leela Ambience Convention Hotel, New Delhi on 31st January and 01st February 2020.

BLTM is an exclusive two-day travel mart focused on Business, Leisure travel and MICE tourism. The event provided the opportunity to have preschedule business meetings and connect with preferred travel brands. BLTM is an annual event which is been hosted in Major Indian cities.

India is a major market for Sri Lanka tourism when it comes to both MICE and leisure tourism with the highest number of arrivals during the last year. According to Sri Lanka Tourism Development Authority date in 2019, there were 355,002 arrivals from India which accounts for 16.4% of the total arrivals to Sri Lanka. Therefore, as a destination it is vital for Sri Lanka to build the engagement with the stakeholders of India.

SLCB organized the Sri Lanka’s representation at BLTM with the assistance of the Sri Lankan High Commission, New Delhi and SriLankan Airlines. 15 Industry members joined SLCB at the event, to promote Sri Lanka as a MICE destination in India. The participants had the opportunity to have pre-scheduled meetings with MICE buyers from all around India.

During the event SLCB was presented with, the award for Best Participation and the award for Best Decorative Pavillion. Further, Walkers tours who represented the Sri Lankan MICE industry participants was awarded the best upcoming MICE destination award.

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