Sri Lanka Convention Bureau (SLCB) proudly represented Sri Lanka at IBTM World 2024, held from 19–21 November 2024 in Barcelona, Spain. This premier three-day B2B platform for Business + Leisure + Travel and MICE Tourism served as a valuable opportunity for destinations to connect with global decision-makers in incentive travel and corporate meetings.

IBTM World is recognized as the leading global event for the MICE industry, bringing together professionals from over 160 countries to foster collaboration, innovation, and business growth. The event inspires event producers and associations to deliver exceptional experiences, providing unparalleled opportunities for networking, knowledge-sharing, and forging meaningful connections. With a sharp focus on helping organizations achieve better business results, IBTM World is where the global meetings industry converges annually to meet, connect, and thrive.

SLCB spearheaded Sri Lanka’s participation after a hiatus of several years, recognizing the strategic importance of capitalizing on the European market. By showcasing Sri Lanka’s potential as a premier MICE destination, SLCB reaffirmed the country’s commitment to attracting incentive travelers and corporate meeting planners. This milestone initiative highlighted Sri Lanka’s unique offerings, from its world-class venues to its rich culture and hospitality, elevating the island nation’s profile on the global stage.