The Sri Lanka Convention Bureau (SLCB), the national tourism organisation responsible for the development and promotion of Sri Lanka’s meetings, incentives, conferences and exhibitions (MICE) industry, has announced the launch of Sri Lanka MICE Expo 2026, bringing together more than 120 international hosted buyers and media representatives from 27 countries.
The fifth edition of the flagship MICE event is scheduled to take place in Colombo from October 5 to 9, 2026, further strengthening Sri Lanka’s position as a competitive and compelling destination for international business events.
Tourism Deputy Minister Prof. Ruwan Ranasinghe stated that the government recognises the MICE sector as a key driver of tourism growth and welcomed Sri Lanka MICE Expo 2026 as an important platform to showcase Sri Lanka’s MICE potential to international buyers and media.
SLCB Chairman Dheera Hettiarachchi stated that more than 120 hosted buyers and media representatives from 27 countries will participate in Sri Lanka MICE Expo 2026, creating valuable opportunities for Sri Lankan MICE industry partners to build international business connections and partnerships.
Sri Lanka MICE Expo 2026 will bring together international MICE buyers, media representatives and Sri Lankan tourism and MICE industry stakeholders through a programme designed to encourage meaningful business engagement.
The programme will feature:
- A business forum exploring the current trends and opportunities in the MICE industry
- An Inaugural Plenary Session featuring esteemed keynote speakers
- A comprehensive business and networking programme (B2B meetings) connecting international hosted buyers with Sri Lankan MICE suppliers to generate business leads, partnerships and future opportunities
- Networking events that provide opportunities for international and local industry professionals to build long-term relationships
- Destination experiences highlighting Sri Lanka’s unique tourism, cultural and leisure offerings
- Familiarisation experiences designed to give hosted buyers and media first-hand exposure to Sri Lanka’s MICE capabilities and destinations
The event will serve as a dynamic marketplace where the buyers and sellers can explore new products and services, exchange industry knowledge and identify opportunities for collaboration.
Through Sri Lanka MICE Expo 2026, the SLCB aims to deepen relationships with key international markets while providing the Sri Lankan MICE suppliers with direct access to decision-makers and influential media from around the world.
The expo is also expected to generate wider economic benefits by encouraging international business events, incentive travel and conferences to Sri Lanka, supporting tourism enterprises and local communities across the island.
Sri Lanka MICE Expo 2026 represents another significant step in the SLCB’s efforts to position Sri Lanka as a world-class MICE destination—one that combines value, connectivity, hospitality and extraordinary experiences with the professional capabilities required to host successful international events.
With its growing international participation and strong engagement from the local MICE industry, the 2026 expo is set to create new business opportunities, strengthen global partnerships and showcase the many possibilities that Sri Lanka offers to the international MICE community.
Article link: https://www.dailymirror.lk/business-news/Sri-Lanka-Convention-Bureau-launches-Sri-Lanka-MICE-Expo-2026/273-351017
