The Sri Lanka Convention Bureau (SLCB) successfully hosted a high-impact MICE Roadshow and Press Conference in Hyderabad, India, on July 1st, 2025. This landmark event forms a key part of Sri Lanka’s ongoing strategy to position itself as a premier destination for Meetings, Incentives, Conferences, and Exhibitions (MICE) among Indian business travelers.

The initiative aimed to deepen the strong ties between Sri Lanka and India by fostering collaborative partnerships in the growing tourism and MICE sectors. Hyderabad was strategically chosen for its potential as a high-value source market, with the roadshow tailored to elevate Sri Lanka’s brand visibility and strengthen its appeal as a versatile year-round destination.

Through immersive presentations and curated B2B networking, the event showcased Sri Lanka’s wide array of tourism experiences, scenic attractions, and world-class MICE infrastructure. Special emphasis was placed on the country’s readiness to host international conferences and business events with professionalism and ease.

This initiative is part of a broader effort by the SLCB to intensify promotional outreach in India—one of Sri Lanka’s largest and most significant source markets—by reinforcing the island’s value proposition as a seamless and vibrant MICE destination.

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