Sri Lanka Tourism made a resounding impact at OTM 2025, the “Leading Travel Trade Show in India and Asia,” held at the Jio World Convention Centre in Mumbai from 31st January to 2nd February 2025. OTM was organized by the Sri Lanka Tourism Promotion Bureau (SLTPB). Sri Lanka Convention Bureau (SLCB), attended the OTM in collaboration with SLTPB and showcased the island nation’s unparalleled travel and MICE experiences. There were 72 leading local travel and tourism companies attended the programme.
The Sri Lanka pavilion, spanning an impressive 360 square meters, stood out as the largest among all international exhibitors. This vibrant and dynamic space brought together 47 tour operators, 23 hoteliers, the Sri Lanka Convention Bureau, and SriLankan Airlines, offering a comprehensive representation of the country’s diverse tourism offerings. From pristine beaches and lush landscapes to cultural heritage and luxury accommodations, the pavilion highlighted why Sri Lanka remains a top destination for global travelers.
India, identified as Sri Lanka’s number one year-round market, played a central role in the discussions and engagements at OTM 2025. With its proximity, cultural affinity, and growing demand for diverse travel experiences, India continues to be a key focus for Sri Lanka’s tourism sector. The event provided an ideal platform to showcase tailored products and experiences designed specifically for Indian travelers, including wellness retreats, adventure tourism, and MICE (Meetings, Incentives, Conferences, and Exhibitions) opportunities.
OTM India is the largest travel trade show in India, bringing together international travel trade buyers and professionals for over two decades. As the premier platform for connecting the global travel industry, it provides a balanced mix of travel trade and corporate interactions. With Mumbai contributing 45% of India’s outbound tourists, OTM serves as the best marketing platform for the Indian travel trade, MICE, and tourist segments.
A total of 164 business meetings were coordinated by the SLCB staff during the three days of the exhibition. The meetings were held with the visiting MICE buyers, leisure operators, Corporates, PR and media companies.
Chairman, SLCB attended the OTM Forum held on 30th January 2025 and contribute as a panellist at the session on “the Indian Traveler: Strategies from Powerhouse Destinations”.
SLCB in coordination with SLTBP was able to successfully promote overall leisure and MICE, with a special focus towards meetings and Incentive sector in Indian market. India is an important source market for Sri Lanka recorded according to the statistics of the MICE Tourist arrivals.
The participation at OTM 2025 concluded on an optimistic note, with fruitful discussions and promising business prospects. The event not only strengthened existing partnerships but also opened doors to new collaborations, further solidifying Sri Lanka’s position as a preferred destination in the Indian market.
